POSTED: September 23, 2018
Economy | Society

Making transformation tangible: we all need to work together

Our approach to economics and development needs fundamental transformation. A new global initiative is making connections between the diverse institutions and movements working on that task. Facilitating collaboration and knowledge exchange, the key aims of the new alliance are “to amplify and connect, to build and to promote the building of a wellbeing economy“.


A wellbeing economy?

It is hard to refute the array of evidence that the economy of today serves the few at great costs to communities and through collateral damage to the environment.

While stock markets surge, species are being lost.

While bonuses for CEOs are boosted ever further, many others are struggling to put food on the table.

The best we can hope for, it seems, is to use the bounty of growth to ameliorate the damage done in its creation. Many of these costs of growth (and resulting avoidable demands on various levels of government) count as an addition to the ledger of national ‘success’ – GDP.

And while GDP edges upward, some are grasping for apparent solutions – bunkering down to gaze at the idea of a previous golden age. Others are turning their anxiety and anger inwards – harming themselves or retreating behind gated communities or their online equivalent.

But fortunately, others are rolling up their sleeves and creating alternatives to the toxic economy: from businesses with a social or environmental mission to new ways of local decision making; from pushing for policies that seek to open up space for experimentation to projects that epitomise – even in microcosm – that things can be done differently.

The vision underpinning so much of this work is not far away. You hear it if you take the time to listen to what people identify as most important in their lives. You read it in certain texts of the world’s religions and development scholarship. You see it if you look at brain scans or reflect on the findings of psychologists and epidemiologists about human stress and flourishing. It flows from what Tim Jackson often refers to as what makes us ‘innately human’.

Essentially, the messages from these diverse quarters point to the need for a ‘wellbeing economy’: an economy in service of human and ecological wellbeing. It is about meeting the needs of all. It recognises that the economy is embedded in society and the rest of nature rather than nature and society being in service of the economy. A wellbeing economy is about more than tweaking and fixing the harm caused by the current model.

Getting there

A nice vision perhaps, but changing an economic system is extraordinarily challenging.

Evidence of previous system shifts show that systems can change when enough people, across all walks of life, team up to demand it; when the story is positive about how we can live a different life; and when it is solidly based on theory that not only makes sense, but also reflects the true sources of collective and holistic wellbeing.

Efforts for change are thus necessary on many levels – the micro level of individual organisations and projects; the middle level of policy and rules; and the macro landscape level which is the terrain (literally and in terms of ideas, science, and knowledge) on which the other levels operate and are influenced. These levels interact – actors in the micro level, for example, can change the policy regime by demonstrating feasibility and desirability of a new course of action: hence policy makers are not stepping into the unknown. Similarly, change in the landscape level shifts options and demand for policy changes. And these in turn open up or shut down scope for action at the micro level.

A vehicle for transformation

A new alliance of actors working for the creation of a wellbeing economy has been established to operate across all these levels and to ensure the links between levels are harnessed to spur virtuous circles of change. The Wellbeing Economy Alliance (‘WEAll’ for short) is supporting those who are active in bringing about a new economic system so that their efforts are more powerful and more effective.

This will be about not only weakening the old story that underpins the current economic system, but also creating a new paradigm. This will happen when people’s frames of reference are transformed, when their sense of the possible is disrupted.

WEAll will work to create new coalitions and movements and develop shared strategies. This means supporting campaigners and activists and also those advocating for policies more conducive to a wellbeing economy. It involves shining a light on pioneering projects. To get policies recognised and accepted, there is a need to persuade, educate and mobilise the public so the ‘window of public acceptance’ expands to includes those policies.

Theory and its dissemination also matters – think tanks, academics, and publications all play a role in either constraining or opening and enabling the discussion and creation of a new economic system. This wellbeing economy knowledge base not only shapes policy decisions, but also feeds into the very teaching of economics to policy makers of the future.

Developing prototypes at the micro level effectively begins to build the new system while the old one is still here. Pioneering projects (be they community level, businesses or others) that disrupt the current system can also encourage others to replicate them. Eventually new norms will emerge and a critical mass will be reached. WEAll’s work to change the economic system here, at the niche level, entails providing support for innovators and connecting them (for example, via communities of practice) so they encourage others to replicate their practice.

Thus WEAll’s key tasks are to amplify and connect, to build and to promote.

In practice, this means WEAll will work with as many actors as possible to construct a power base capable of shifting decision making in favour of those conducive to a new economic system.

It is being joined by a range of organisations and individuals. Its growing membership includes those working within the system to change it from the inside and those building from the outside. It includes academics, businesses, governments, cities, community organisation, NGOs, and think tanks.

And, crucially, WEAll welcomes anyone who wants to collaborate for system change. The critical mass to transform the system already exists: we all need to work together towards a shared vision.


Katherine is Knowledge and Policy Lead at the Wellbeing Economy Alliance and member of the CUSP Advisory Board. In her longstanding involvement with Oxfam, she developed Oxfam’s Humankind Index. Her forthcoming book Arrival (co-authored with Jeremy Williams) explores a new mantra for development that shifts attention from growth to quality and distribution of economic activity as we seek to ‘make ourselves at home’ in a wealthy world.

2 Replies
  • Marius Alexander Schulz December 4, 2018 (12:49 pm)

    Hello WEALL-Community,

    I´ve been working on central issues of modern economics in terms of reacting constructively to them. Since I´m an Industrial Engineer with education in international economy. The process showed central aspects of change (fonds and cartell provision, sustainable purchase induced by transparency and automation of economics). I build discussions of central economic modules in my former articles producing an aligning economic discussion in terms of German political parties.

    Since I´m not into fonds and cartell management and higher AI automation in technical terms, yet, I´ve developed a market based solution for community provided transparency in terms of purchasing nudging based on expert analysis, OptEcoBuy.

    Feel welcome to visit my homepage and blog at

    Especially I analysed self-management capabilities, conflict management and cooperation management. Producing the central issue on trust, fear and values (game theorie, dynamic principal-agent-conflict) which solution would be destroying controll mechanisms, if an uncooperative (win-lose) partner tries to develop undetected controll mechanisms, argue for cooperation and fair distribution and prevent own slaveship, if possible. This should produce pressure for cooperation on the defecting partner, confronting the loss of controll and punishment option or the cooperation-solution in terms of controll systems. Brain affecting nano-technology opens up questions of maintaining controll destruction capabilities – preventing the uncooperative power oriented cooperation defector, based on sociopathic personality structures or such programming. This is an alternative to tit-for-tat strategy, but very though – but training – on the cooperator. Maybe someone knows an author of game theory interested in analysing this possible strategy.

    With kind regards,
    Marius Alexander Schulz.

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