Amy Isham



Amy Isham is a PhD candidate at the University of Surrey. She is working within our societal understandings theme, exploring the idea of having more fun with less stuff.

Based in the School of Psychology and Centre for Environment and Sustainability at the University of Surrey, Amy is working on our S1.2 project in CUSP, exploring the idea that it is possible to have more fun with less stuff.

Under the supervision of Dr Birgitta Gatersleben and Prof Tim Jackson, part of her research plans to look at the relevance of the concept of ‘flow’ to the relationship between materialism and reduced personal well-being. Flow describes an optimal state of enjoyment whereby one is completely immersed in a task. As many of the activities in which individuals commonly report experiencing flow are less materially intensive, this could provide a suitable means of enhancing personal well-being whilst at the same time reducing the environmental impact of one’s behaviour.

Prior to beginning her PhD at Surrey, Amy obtained a BSc in Psychology from the University of Warwick and an MSc in the Psychology of Advertising from Lancaster University. Her wider research interests include the impact of consumer culture upon personal and societal well-being, responsible advertising, and positive psychology.