At the heart of any form of prosperity lie the desires, aspirations, needs and capabilities of ordinary people. Understanding these needs and aspirations is vital. Our research examines the contested and situated nature of people’s visions of the good life and the role of materialism in delivering (or hindering) prosperity. We explore how different understandings of social justice and fairness enter our narratives of the good life. We also look at how our aspirations for prosperity and sustainability are negotiated in different contexts and circumstances. Using both social research and psychological experiments, we explore the idea that people could have ‘more fun with less stuff’. A more detailed outline of our investigation into societal understandings of the good life can be accessed on our theme page.