Abi is a managing partner with Brand Legacy, a marketing consultancy with a focus on developing brand strategies with a positive legacy. Rooting their work in consumer and customer insight the consultancy helps companies develop brand, innovation and communication strategies that talk to these insights.
Abi has over 20 years’ experience in market research including both agency and client side roles. Before joining Brand Legacy, Abi was Insight Director with brand consultancy Reveal Solutions and prior to that at Added Value brand consultancy. She has also held senior insight roles at ICI Paints, Bristol-Myers Squibb pharmaceuticals. Her clients have included Sainsbury’s, Tesco, Pizza Hut, LRSuntory, Glanbia and Johnson & Johnson. At Brand Legacy Abi has developed her interest in consumer attitudes and behaviour in relation to sustainability including:
- Developing a proposition and communications strategy for the John West WWF partnership
- Developing a communication platform for Sky Rainforest Rescue
- Exploring relevance of the SDGs to mainstream consumers for UKSSD
Work w/ CUSP
Abi and her colleague Lucy Richardson are collaborating with the CUSP team to explore everyday consumption amongst young people in Surrey. The joint research project is gathering insight into consumption behaviours and explore how issues around sustainability fit into consumption patterns amongst young people. Brand Legacy is funding the recruitment and financial incentives involved in engaging the target sample, and later contributes to the analysis of the findings.